Cake
May 26, 2007
This ad apparently premiered in Europe a couple of days before my birthday, and the minute I saw it, I fell in love with it.
The love falls roughly into three parts: (a) The basic conceit of the ad. (b) The nuts and bolts of the production (i.e., working out how much of the construction really happened and how much only seems to). (c) Some of the little details (the [licorice?] windshield wipers and fan belt, the gelatin brakelights, the royal-icing detailing, the guy pouring golden syrup into a gingerbread crankcase…).
Altogether a yummy piece of work, and the ad agency should be proud of itself / themselves.
Posted in Food, restaurants and cooking, Media
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May 26th, 2007 at 10:51 pm
Apparently they really did build the whole car:
http://www.youtube.com/watch?v=rb3tlVlJhgY
I agree; a fantastic production.
May 31st, 2007 at 3:35 pm
The bucket seats are a very nice touch, given that the windows are fairly close to opaque.
Very much fun to watch (both of them)!
June 13th, 2007 at 6:55 pm
Yeah, that’s pretty amazing. Not gonna lie.